Go topless with Transdev Yellow Buses and The Daily Echo

GO topless with ‘Seafront 12’ and the Daily Echo this summer.

A new high frequency open top seaside bus service is to hit the streets of Bournemouth this Saturday (June 28, 2008) – and it will be sporting the names of the Echo and its monthly ‘sister’ magazine, Dorset Society.

‘Seafront 12’ will run every 20 minutes between Bournemouth Pier and Boscombe Pier for three months from June 28.

Classic Southdown Omnibuses Ltd (CSOL) has been formed to operate the service in partnership with Transdev Yellow Buses (TYB).

The new company is 50 per cent owned by Blackpool-based Totally Transport which looks after a fleet of 40 historic buses and trams.

‘Seafront 12’ will use four buses – two open top, one closed top wet weather substitute and a converted semi open top – painted in traditional Bournemouth Corporation ’plum and custard’ livery.

The buses, which date from the 1980’s, have been prepared at the BusWorks in Blackpool, a specialist vehicle refurbishment centre.

Two are being named after the Daily Echo with Dorset Society and the Echo-backed Youth Cancer Trust featured on the other vehicles

The new service replaces the former route 12 open top service between Christchurch and Sandbanks in Poole which was operated by TYB during the summer holidays.

The shorter route between Boscombe Pier and Bournemouth was selected after detailed analysis of previous travel patterns revealed it was the busiest section.

Picture caption: Going topless: Ed Perkins, the Daily Echo’s Deputy Editor, and Brenda Clark, of Youth Cancer Trust, launch the new ‘Seafront 12’ service watched by representatives of Classic Southdown Omnibuses Ltd, Transdev Yellow Buses and the Youth Cancer Trust.