A NEW-LOOK website providing online advance ticket sales, interactive timetables and route maps and even a car calculator has been launched by Transdev Yellow Buses (TYB).
Visitors to www.bybus.co.uk can access route information based on their location without the need to know specific bus service numbers.
They can also easily find their nearest bus stops, compare routes and check times as well as buy YellowCards in advance.
Base Creative Agency Ltd, a Bournemouth-based digital communications agency, designed the new site.
A key element of the firm’s brief was to encourage more travellers to complement their car journeys by taking the bus.
Jenni Wilkinson, TYB’s Head of Marketing, said: “Base has done a brilliant job and we’re very pleased with the site.
“It is extremely user-friendly.with a more sophisticated look and feel. Crucially fewer clicks are required to find essential travel information.
“The interactive car calculator is particularly innovative. It allows users to work out how much they spend travelling around in their car and how much they could save by taking a Yellow Bus.”
Tom Quay, Base’s Creative Director, said: “We have worked closely with the TYB team on all stages of the project to deliver an extremely functional site.
“eCommerce projects for large companies notoriously involve a great deal of back office preparation. TYB have been fantastic in taking all of our advice on board and are now looking forward to providing an even better service to their customers online.”
Picture caption: User-friendly: Tom Quay, Creative Director, Base Creative Agency with (left) Jenni Wilkinson, TYB’s Head of Marketing, and Laura Wood, TYB’s Graphic Designer.