A CAMPAIGN believed to be the first of its kind in the UK bus industry has now raised £2,000 for good causes in Dorset.
Transdev Yellow Buses (TYB) launched its innovative Carbon Stoppers scheme in September last year, in conjunction with the Bournemouth Daily Echo.
The campaign has three main aims:
* Reduce congestion by boosting bus use
* Improve the environment
* Benefit good causes in tye company’s coverage area.
As part of Carbon Stoppers, TYB holds a weekly ‘Thank You Thursday’ with every trip taken on its services contributing to a Community Chest.
The company pledged a minimum donation of £50 per week with the money available to schools, community groups and good causes. To date, £2,000 has been raised for eight good causes.
The latest to benefit are learning disabilities charity Bournemouth People First and Nile 20, an appeal by the 38 Bournemouth Scouts and Avon Explorer Scouts to pay for an expedition to Uganda next year.
Jenni Wilkinson, TYB’s Head of Marketing, said: “We’re very proud of Carbon Stoppers which we believe is the first initiative of its kind in the UK bus industry.
“To raise £2,000 for eight good causes in less than a year, and during these difficult times, is something to celebrate. It shows how the campaign has really struck a chord with people.”
Carbon Stoppers is heavily promoted on TYB’s buses, used by more than 13m passengers per annum, and on the company’s website at www.bybus.co.uk
TYB has guaranteed its involvement in the project until at least the end of this year.
Picture caption: Landmark amount: Sally Spicer of Transdev Yellow Buses (centre), and Bournemouth Echo reporter Fiona Pendlebury (second left) present Carbon Stoppers cheques to representatives from Bournemouth People First and Bournemouth Scouts’ Nile 20.