Echo – backed Carbon Stoppers shortlisted for national award

CARBON Stoppers has been nominated for a top national award.
The innovative campaign, launched 12 months ago by Transdev Yellow Buses (TYB) in conjunction with the Daily Echo, has been shortlisted in the 2009 UK Bus Awards.

The scheme, which has so far raised £2,500 for local good causes, has been nominated in the Innovation category.

The category recognises and rewards new thinking in the bus industry among operators, authorities and suppliers.

It focuses especially on products which can reduce environmental impact, improve efficiency or make bus travel more attractive.

Jenni Wilkinson, TYB’s Head of Marketing, said: “This is fantastic news and shows how Carbon Stoppers has caught the imagination of our passengers, Echo readers and the wider bus industry.

“Whatever the result it is a huge achievement to be shortlisted for such a prestigious award.”

As part of Carbon Stoppers, TYB holds a weekly ‘Thank You Thursday’ with every trip taken on its services contributing to a Community Chest.

The company has pledged a minimum donation of £50 per week with the money available to schools, community groups and good causes.

Among those benefiting from the scheme to date are Bournemouth Talking Newspaper, Dorset & Somerset Air Ambulance, Cherry Tree Nursery, Life Education Wessex, Hospital Radio Bedside, Waggy Tails Rescue, Bournemouth People First, Nile 20, Rebound Gym Club and Caring Canines.

The results of the 2009 UK Bus Awards will be announced at the London Hilton Hotel on November 12.

* TYB has also been shortlisted in the categories for Shire Operator of the Year and Young Manager of the Year (Ed Wills, Head of Operations).