TYB helps Bournemouth freshers take to the road

ENTHUSIASTIC freshers at Bournemouth University got to know local bus routes first-hand when they took part in a special challenge

Transdev Yellow Buses donated free day passes for the race across Bournemouth which was organised by Traveline South West, the largest provider of public transport information in Dorset and the South West.

Traveline challenged freshers to get across Bournemouth using buses and by planning their route with the Traveline web and text service, which provides instant and detailed journey planning information.

The students, who signed up for the challenge at their freshers’ fair, competed in the race using local buses to race to two signature locations in the resort and surrounding area.

The teams of two had to work out the fastest route from the main university campus to the two locations which were revealed as the race started – the Bournemouth International Centre and Castlepoint shopping centre.

The first pair back both won an IPod Touch, each worth over £150, while the the second and third pairs received Traveline goody bags containing an MP3, drinks flask and digital watch key ring worth £50.

Juliet Luff, who was on the winning team with her friend Oskar Lharneson, both studying Product Design said, “I never really get buses in Bournemouth so the Traveline service was really helpful during the challenge and has persuaded me to get the bus more often as I can plan before I go. The challenge was really fun and the prizes are awesome.”

Each team had to prove their entry by showing photographic evidence on their mobile phones that they’d used the local bus services and stopped off at the specified locations.

Julie Williams, Traveline South West Programme Development Manager said, “When arriving in a new place, it can be hard to find your way round at first. We thought this student challenge would be a really fun way of demonstrating what Traveline is, how it works and how useful it can be.”

Picture caption: Bus challenge: Bournemouth University freshers prepare to take part in the Traveline challenge with supporters including (back row, second left) Adrian Glover of Transdev Yellow Buses.