Yellow Buses goes the extra mile for dads

ARE you involved or aware of a charity based around dads? Then we’d like to hear from you as part of our innovative Carbon Stoppers campaign.

Each week Yellow Buses holds a ‘Thank You Thursday’ when every trip taken on the day contributes to a separately administered Community Chest.

We’ve pledged a minimum donation of £50 per week to the fund which is available to schools, community groups and good causes in our coverage area.

Father’s DayTo date, a total of £4,300 has been raised which has been shared among 17 local charities and good causes.

Earlier this year we held an additional ‘Thank You’ day just for Mother’s Day with a £250 cheque subsequently presented to ‘2 Close Together’, a support group for parents and children.

Now it’s the turn of dads in celebration of Father’s Day on Sunday June 20.

It means that there will be a £250 Carbon Stoppers cheque from June available to a charity or good cause based around dads.

Jenni Wilkinson, Yellow Buses’ Head of Marketing, said: “This is a great way of celebrating dads everywhere as well as giving a much-needed cash boost to a local worthy cause.”

Charities, or good causes, which are based around dads and would like to put themselves forward for the money should email [email protected]. Please include a daytime telephone number.

Carbon Stoppers is believed to be the first initiative of its kind in the UK bus industry. It is heavily promoted on our 115-strong fleet, used by more than 13m passengers per annum, and our website.

Carbon Stoppers was jointly launched by Yellow Buses – named Shire Operator of the Year at the 2009 UK Bus Awards – and the Daily Echo in 2008. Carbon Stoppers was also ‘highly commended’ at the 2009 UK Bus Awards.