Second major national award in two weeks for Yellow Buses

STAFF at Yellow Buses (YB) are celebrating the second major national award in the space of just two weeks.

Yellow Buses Award 2010

Just the ticket: Derek Lott, Managing Director (with trophy), joins staff to celebrate YB winning the Shire Operator of the Year award at the UK Bus Awards 2010 for a second consecutive year.

YB has been named Shire Operator of the Year at the UK Bus Awards 2010 for a second consecutive year.

The company, which operates services across Bournemouth, Poole, Christchurch and East Dorset, beat off stiff competition to win the prestigious national title.

Managing Director Derek Lott was presented with a trophy in front of 630 industry professionals at a lunchtime ceremony at London’s Hilton Hotel.

The award came less than a fortnight after the Yellows won the ‘Large Operator of the Year’ title at the routeONE Operator Excellence Awards.

Mr Lott said: “The Shire Operator of the Year award is one of the most prestigious in the UK bus industry and we’re absolutely delighted.

“I congratulate every member of the team for this achievement which we are proud to share with the thousands of loyal customers who choose to travel on our services.”

The Shire Operator of the Year category is open to bus companies operating service networks wholly or mainly outside the UK’s major conurbations.

Entrants are judged on their performance in a number of areas including customer relations, employee relations, timekeeping and lost mileage, financial sustainability, risk assessment, environmental matters and social responsibility, partnership working and sustaining and expanding the market for public transport.

The judges said YB was “now a very good operator, an innovative and customer-focussed company finding smart ways to develop and improve its services, and thus grow its market.”

They praised the Yellows for “listening to and communicating openly with its customers and staff to achieve high quality in all that it does.”

The judges added that they were especially impressed by a number of recent marketing initiatives building on its investment in new buses as well as its proactive involvement with the community it serves, its continuing attitude to environmental and safety values, and efforts to encourage top performance out of its staff.

The awards ceremony was compered by Stephanie Flanders, BBC Economics Editor, and the keynote speaker was Norman Baker, Transport Minister. Guest of honour was Richard Brown CBE, chairman of cross channel train operators Eurostar.

YB’s success has already won praise from Bournemouth Borough Council.

Cllr Michael Filer, Cabinet Member for Environment & Transport said: “Bournemouth people are rightly proud of their ‘Yellows’ and it’s fantastic to see the bus industry recognising the contribution that our Yellows make to the town.  Well done to all involved.”