YELLOW Buses is aiming to drive as much business as possible towards local traders during the run-up to Christmas.
The bus company, which has just been named UK Shire Operator of the Year for the second year running, has joined forces with more than 40 traders to launch its Christmas Saver promotion.
Customers using a variety of local businesses can take advantage of discounts and bargains in return for showing their Yellow Buses’ ticket or Glo smartcard.
The traders range from gift shops and hairdressers to restaurants and florists and are spread across Boscombe, Bournemouth and Poole.
The promotion is running from now until December 31 and was the brainchild of Angus Reid from Boscombe Traders Association.
Jenni Wilkinson, Yellow Buses’ Head of Marketing, said: “This is a great way of boosting trade for local businesses while also helping to cut the number of cars on our roads.”
Mr Reid added: “Anything that drives more customers towards local traders is very welcome. We’re delighted this initiative has won the support of Yellow Buses.”
CLICK HERE for details of offers.