Romantic Yellows say it with flowers

YELLOW Buses proved the Age of Romance is still alive by presenting passengers with cards and red roses to mark Valentine’s Day.


Saying it with flowers: Jenni Wilkinson, Yellow Buses’ Head of Marketing (centre) and her team distribute Valentine’s Day cards and roses.

The Shire Operator of the Year spread the love in Bournemouth town centre by distributing 1,000 roses and 2,000 customised cards.

It was the fourth year running that the bus company had organised the promotion and, once again, the reaction from passengers ranged from bemusement to delight.

The Valentine’s Day card included a three stanza verse partly penned by Jenni Wilkinson, Head of Marketing and the bus company’s resident ‘poet laureate.’

The appropriately corny prose included the lines:

“Roses are red violets are blue,

Without you I don’t know what we would do,

We see you at the stop each day

You’re looking really grand

Are you going to work? To Shop or Play?

We’ll stop if you hold out your hand”

Jenni said: “As in previous years we succeeded in bringing some smiles to people’s faces.

Roses 2011

Surprise gift: Ben Corbin receives his Valentine’s Day card and rose from Yellow Buses’ Jenni Wilkinson.

“It’s a fun way of saying thanks to people for travelling with us and to, please, encourage their relatives, friends and work colleagues to also get the bus habit.”