A BRAND new look – based on a seashell theme – is coming to Yellow Buses (YB).
The award-winning company is to begin rolling out a new livery for its 132-strong fleet of buses.
OUT goes the green, yellow and blue ‘swoosh’ and pictures of real people used in the previous livery.
IN comes a semi-abstract design using green/turquoise glitter vinyl and based on a seashell theme.
Drivers and other front-line staff will also sport new ties and epaulettes to reflect the new livery.
The new-look image will gradually be introduced to YB’s fleet over the coming year, as and when vehicles are replaced or need repainting.
Jenni Wilkinson, Head of Marketing, said the livery’s introduction followed the acquisition of YB by RATP Group, the world’s fifth largest public transport provider, earlier this year.
“We have already trialled the new livery on the latest five double-deckers operating on our flagship 1b and 1c routes. The public response has been very encouraging”, she said.
Jenni added: “Although our network covers a wide geographical area, Yellow Buses is synonymous with Bournemouth and its golden, sandy beaches. The seashell theme is perfect in this respect.”
YB was named Shire Operator of the Year at the UK Bus Awards 2009 and 2010 and Large Bus Operator of the Year in the 2010 RouteOne Operator Excellence Awards.
The company carries more than 14m passengers a year with its vehicles operating over 5 million miles across the Bournemouth, Poole, Christchurch and East Dorset area.
In June, YB took delivery of five new Wright Eclipse Gemini 2 single door double-deckers costing nearly £1 million.
Their arrival brought the number of new vehicles acquired by the UK Shire Operator of the Year since 2008 to 34 at a total cost of £4 million.