YELLOW Buses is celebrating a 70 per cent rise in the number of transactions involving its Glo smartcard.
The popular ‘swipe and go’ card was introduced by the Yellows more than two years ago after the installation of new electronic ticketing machines.
At the time it was hailed as ‘the future of public transport’ with the company predicting a big switch by passengers from cash to the pre-paid cards.
YB has now revealed that it has more than 40,000 Glo cards in the system with the number of individual daily active users doubling in the last year.
According to latest figures, January 2012 saw 150,000 Glo transactions representing a 70 per cent year-on-year increase.
The most successful month to date was August 2011 when transactions peaked at 250,000.
Jenni Wilkinson, Head of Marketing, said: “We were proud to be one of the first in the UK to introduce electronic smartcards.
“Our predictions that they would soon become very popular have proved correct.
“Apart from the convenience for our passengers – with one card topped up again and again – they have also helped us achieve faster boarding and become a greener company. It’s a win-win.”
Yellow Buses marked the second anniversary by presenting one of its most prolific Glo users with £50 worth of travel.
Carole Briscoe uses the smartcard’s electronic purse, called Glo Purse, which allows users to add value and make travel purchases as required.
“Glo makes life much easier for passengers and bus drivers. It’s very useful,” said Carole who works for Bournemouth company Gilmond Consulting Ltd and travels on the Yellows everyday.