BEAT the fare increase by using your GLO smartcard.
That’s the message from Yellow Buses which is increasing the cost of cash fares from January 27, 2013.
A short hop single will rise from £1.40 to £1.50 while a short hop return will increase from £2 to £2.20.
A medium hop single will increase from £1.80 to £1.90 and a medium hop day return from £2.70 to £2.90.
However, customers can beat the increase by storing credit on their GLO smartcard.
Fares purchased through the Yellows’ innovative electronic purse have not increased and, in the case of adults, are cheaper than cash fares.Child fares remain unchanged.
GLO passes available online or from drivers have also not increased.
Passengers can top-up their ‘GLO’ cards through the Yellows’ tablet-friendly website as well as on the bus or at its office in Bournemouth Square.
Any online top-ups completed before midnight will be ready the next morning to collect through the ticket machine on the bus.
Jenni Wilkinson, Yellow Buses’ Head of Marketing, said: “Rising costs mean that our fares, unfortunately, have also had to increase.
“However, the good news for our customers is that by using their handy and convenient GLO smartcard they can beat the increases and with next day delivery on our online top ups it couldn’t be simpler.”
Full details of the fare changes, and applying for a GLO card, can be found at www.bybus.co.uk