Yellow wins gold

Yellow Buses has beaten some of the biggest names in the world of transport to win a prestigious international award for its Glo Smartcard system.

Awarding Winning YB

Winners! Yellow Buses’ Head of Marketing Jenni Wilkinson (centre) with (left) Dan Tarrant of Base and Gary Wilson from Parkeon celebrate the international award for the Glo card system.

The Bournemouth-based company was shortlisted along with the UK group Go-Ahead (locally known as More Bus) as well as opposition based in Thailand.

Yellow Buses partnered with two local firms to develop and build the system, which they believe is the only one in the country that allows passengers to top up their smart cards overnight ready for next day travel.

Poole-based Parkeon worked closely with Yellow Buses to develop the on-vehicle fare collection technology and back-office systems that support the smartcard scheme, and Bournemouth’s Base agency added the software.

Together they worked with the Yellow Buses’ team and the Glo card has continued to evolve.

It now offers even smarter, user-friendly options including online top-ups from a website that is smart-phone and tablet friendly.

The Glo cards have been a huge hit for Yellow Buses since they were introduced over two years ago because they are reliable, easy to use and speed boarding.

The awards are run by the respected industry website, and winners were revealed at the giant Transport Ticketing conference and expo in London.

Jenni Wilkinson, Yellow Buses’ Head of Marketing, said: “It was a real success just to be shortlisted for the award.

“We were up against much larger businesses, and it is a credit to everyone involved here at Yellow Buses and our partners that a relatively small company can achieve such a market-leading customer offer.

“We have worked incredibly hard with our partners to make the Glo card system work, and both passengers and staff love it.

“We believe it is the only system in the country that allows passengers to top up their cards in the evening ready for next day travel.

“It took some time to develop, but it was well worth the investment and it is satisfying to have the Glo card system recognised.”

Gary Wilson from Parkeon said: “We are really pleased that our technological expertise has contributed to the success story of the Glo card.

“Our latest innovation enables Glo customers to top up their cards using online payment systems in line with the trend towards cashless travel.

“We look forward to continuing our long-standing relationship with Yellow Buses on this innovative and ground-breaking smart ticketing product.”

Dan Tarrant from Base, which developed the software, said: “We worked very closely with Parkeon and Yellow Buses to make topping up online as intuitive and user-friendly as possible.”

Jenni Wilkinson said it was great to work with local companies like Base and Parkeon.

She added: “We are excited about future projects that will continue to improve the passenger experience.”