Gloing for Gold – Yellows come first

Yellow Buses’ customer services staff have won a major international award thanks to their use of social media through Facebook & Twitter.

L to R Sally Spicer, Gareth Edwards & Fiona Harwood-Smith the winning team

The company’s use of Facebook and Twitter to communicate with passengers saw them win gold and beat off dozens of other entries in the ‘Innov & Go Challenge’.

The awards were organised by RATP Dev, Yellows’ parent company that has over 50 other businesses around the world under its umbrella.

Yellows’ Customer Services Manager Gareth Edwards and Fiona Harwood-Smith picked up the gong in Paris.

The “Gloing for Gold” entry highlighted their utilizing of social media to engage with passengers, inform them of relevant information and act quickly where necessary.

Gareth addressed the transport chiefs from around the world about “Gloing for Gold” at the ceremony in the French capital.

Congratulations to Gareth, Sally & Fiona

The Yellows’ Managing Director Andrew Smith and others from the company also travelled to Paris for the ceremony.

Gareth said: “We entered the competition along with dozens of other companies and were really pleased to win.

“Our use of social media is very important and will become increasingly so as more people use it to get information.

“It means that passengers can speak to us in real time so we are able to respond quickly to problems or suggestions.

“We named our entry ‘Gloing for Gold’ after our award-winning Glo smart cards.”

The inaugural Innov & Go Challenge saw more than 100 entries from a dozen countries.

Andrew Smith added: “It was a great achievement by Gareth and the whole team.

“We place great emphasis on customer services and it’s satisfying when our efforts are recognised.”

Their prize was a tour of Paris in an open top bus, and lunch on a river boat on the Seine