The innovative technology means people can buy a one, three or seven day ticket with a few clicks on their phone or tablet. And there’s also a new three day family pass.
When purchased, the passenger shows the bus driver the code displayed on the screen and can then hop on board.
The app – called The Move – runs alongside the hugely popular and award-winning Glo cards that thousands of regular passengers use on the network across the Bournemouth-Poole conurbation.
With more people expecting to be able to make purchases on their phones and devices, the Yellows are keeping up with the latest technologies to make it a reality.
Gareth Edwards, Yellows’ Customer Services Manager, said: “This is an incredibly easy way of buying tickets on the move.
“The app is free to download to a device and tickets can then be purchased whenever and wherever a person chooses.
“Payment systems are completely secure and it’s ideal for everyone whether they are local or visitors.
“The one day ticket is for everywhere except Highcliffe and the airport, but the three and seven day tickets cover the entire network.
“The three day ticket is a completely new product and is a further way of making life a bit easier for passengers.
“Our aim is to make things quick and simple and this app allows people to buy tickets anywhere at any time.”
Tom Quay, Managing Director of Bournemouth-based ‘We Are Base’, which developed the app, said: “We are excited to have developed this ticketing solution.
“For those with an iPhone 6 and above it includes Apple Pay, which was only launched this summer in the UK.
“It means Yellow Buses are one of the first operators outside of London to be offering this to their passengers.”
The tickets purchased on the app are ‘day’ tickets that run on consecutive days and The app is now live and ready to use.