Every journey should have an appy ending

Appy ending. Yellows’ staff Fiona Harwood, Gareth Edwards and Ollie Wheatley with the ‘Move’ app.

Appy ending. Yellows’ staff Fiona Harwood, Gareth Edwards and Ollie Wheatley with the ‘Move’ app.

Yellow Buses is so ahead of schedule that it is revolutionising bus travel with a major update to its mobile app.

Called ‘Move’, the app now allows passengers to instantly buy tickets for 30 days, alongside the popular seven day, three day and single day options.

And shortly the app will be updated so each day will cover a 24 hour period and passengers will be able to buy a day ticket in the afternoon and use it the next morning.

A one hour ‘single’ ticket will also be available soon, designed to attract a new generation of passengers.

After buying a ticket with their mobile device, passengers simply show it to the driver and on they get.

‘Move’ provides a fully integrated customer experience, including mobile ticketing, journey planning, live departure boards and disruption information in a single app.

Passengers are able to ‘favourite’ stops and journeys they use regularly, underlining Yellows’ commitment to making it easier for passengers to ‘get on the move’.

The technology has been created by Bournemouth mobile app developer We Are Base, which specialises in behavioural change.

Fiona Harwood from the Yellows said: “We are aiming to make bus travel easier for passengers and this app is one of the ways we are doing it.