Yellow Buses, the Bournemouth-based operator, has appointed Simon Newport as its new Head of Commercial. The experienced industry executive has previously worked as general manager for Dorset Buses – part of the First Bus group – along with numerous other roles. His brief at Yellow Buses includes scheduling, sales, marketing and customer service. He is […]
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Romance was in the air when Yellow Buses wooed passengers with roses and Love Hearts® sweets. The Bournemouth-based company marked Valentine’s Day by handing out goodies to surprised customers. Pete Williams, 75, and his wife, Yvonne, 74, were presented with roses and sweets while waiting for a bus at Castlepoint. “We’ve […]
Yellow Buses has announced plans for a revised network from April. Following the introduction in January 2017 of eight colour coded lines, including new route numbers, Yellow Buses conducted a major public consultation. The exercise involved 1,200 street surveys, focus groups and other passenger feedback mechanisms. In response, Yellow Buses is fine-tuning its network to […]