We are getting excited about launching the biggest change to our routes since 2006. And not only are we making changes to the routes, we are also rebranding the lines to give Yellow Buses a new look and feel for 2017.
“But why would you do such a thing!” We might hear you cry… The changes have been made not only to reflect changing demand, but also to provide a better service to our customers. This means we have extra early morning and late night services for shift workers (for example extra buses to Discovery Court, Wallisdown as well as more services to Royal Bournemouth Hospital, making it a more important regional hub). We have also revised journey times to improve punctuality and reliability, as well as putting on extra services including Bearwood to Royal Bournemouth Hospital – plus a new route to Ringwood and a return to Mudeford! I’m feeling particularly happy about later buses to Poole and Christchurch as well as a service running after midnight from Bournemouth through to Boscombe, Charminster and Winton meaning I can leave the car at home and have a drink or two with my friends!
As well as changes to services, you will notice that the overall look as has been updated and for the first time the routes have names (Royal, Bourne etc.). And while we appreciate that few people welcome change we strongly believe that when customers are used to their new routes, that the new names and numbers particularly when teamed with the new line colours will make for a much simpler network (think London Underground!). When looking at the new names it suddenly becomes quite clear that the Bourne line runs to Bournemouth, the Royal line links the Hospitals and the Priory line runs through Christchurch – when teamed with the colours the routes will be far more recognisable and easy to navigate for locals and visitors alike.
I’m pleased to hear that prices won’t be increasing and as a previous Route 1 ticket user (which provides all day travel on the 1a, 1b and 1c) I’m also pleased to hear that not only is the Route 1 ticket being kept, it is also being updated to include more routes including buses to and from Royal Bournemouth Hospital via Charminster and Castlepoint, and via Iford; giving even better value for money.
These updates are designed as a positive change focussing on key locations and simplifying the services for customers and we are excited to get out and talk to as many customers as possible during the launch. In preparation for Sunday’s launch we’ve been out and about in the local area for a range of promotional photoshoots with staff. We also met with the Mayors of Bournemouth, Poole, Christchurch and Ringwood to launch the new lines and provide as much information as possible in each area. Members of the Yellow Buses team are already out an about in key areas handing out information, and as we get ready to launch we will be in as many areas as possible answering questions and offering a helping hand while you get to grips with the new routes.
– Terri Hignett, Marketing Executive